It was announced in the news today that Michael Kors Buys High-Fashion Label Versace for $2.2 Billion. Michael Kors Holdings Ltd. will buy Italian fashion label Gianni Versace SpA for 1.83 billion euros ($2.2 billion), bringing the American luxury company closer to its goal of becoming an international house of fashion brands. Versace adds high end couture credibility and heritage to Kors. Last year, Versace had revenue of 686 million euros and returned to profit. Donatella Versace is the house’s creative director and will continue to lead the company’s creative vision. She and her brother, Santo, will become shareholders in Michael Kors. CNBC

If you follow fashion, you are familiar with lead brands such as Michael Kors and Versace, along with Gucci, Calvin Klein, Vera Wang, Coach and many more.  What is behind the world’s fascination with purchasing and wearing designer clothing and designer purses?

Calvin Klein, Chanel, Marc Jacobs, Tommy Hilfiger, Dolce & Gabbana, Steve Madden, Coach, Gucci, Guess: the list of famous fashion designers goes on. Shopping online or in finer stores presents you with numerous clothing items and purses/handbags with a status symbol designer label attached.

Have you ever wondered what it is about designer fashion products that intrigue the public and have become so popular around the world? Certain knock-offs often look the same, and store brands can look and feel just as attractive and appealing. Yet if our clothes or handbags are kissed by a designer manufacturer and label, it somehow makes us feel more stylish and powerful.

It’s all in the power of the name, and the way you feel about yourself when you wear and hold your favorite designer name of choice.

The glory of the bag! The handbag/purse is the one item that every designer brand counts on to bring in major sales. Every season the showrooms of the world’s biggest fashion houses are filled with new ranges of bags to tempt you. Devoted public relation campaigns present the newest and most distinguished details of the handbags, from the material used to the clasps and handles. Let’s not forget the inside of the bag. Oftentimes, the fabric that lines the inside is just as attractive and expensive as the outside look of the purse.

Your handbag is often viewed as a way to convey your individual style to the world. Beautiful, alluring purses not only hold your personal items. They make you feel good as well, especially when you have matched the bag to your outfit.

Designer clothing works in the same way. Sure, many lovely pantsuits, dresses, or blouses fill the racks of stores, but sew a Calvin Klein or Versace label on the garment, and see how the clothes look and feel even lovelier when you put them on. Designer brands exude a feeling of being rich or classy attached to them. This feeling begins in your mind, as it all boils down to how you feel about yourself when you are wrapped in designer clothing. A brand doesn’t necessarily sell clothes or products, it sells hope that you will look as good in their items as the models do, and leave you with a feeling of status and charm.

Oftentimes, designer branded clothing and purses are made with better fabrics, have a better fit and an all-around better quality. People are willing to pay high-end dollars for designer products, but they expect the products to be made of a finer quality and last far longer than less expensive fashion items.

Isabel Marant RTW Fall 2018

For most women, our handbags and clothing are items that combine the virtues of practicality and utility along with displaying our personal taste and style. Designer brands often come attached with a feeling of power and economic prosperity, which makes us feel good and successful. Designer clothing for men is as popular as branded garments for women.

Everyone relates to their own identity and prefers to look chic and cool in their choice of dress. Wearing designer clothes isn’t something to obsess about but it certainly can be fun, even if you only splurge for your favorite designer label once in a while.

Nancy Mangano is an American beauty/fashion/style influencer, fashion journalist, screenwriter and author of the Natalie North murder mystery book series. Visit Nancy on her global online fashion/style/beauty magazine Strutting in Style! at https://www.struttinginstyle.com, her Facebook page Nancy Mangano at  https://www.facebook.com/nancymmangano/  Twitter @https://twitter.com/nancymangano and her author website http://www.nancymangano.com

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